Rate Card

Instagram Stories

Single IG Story (15s)

6 million

Single IG Story (up to 60s)

7.5 million

Link on Story

+1 million

IG Story Short Thread

16 million

3-8 slides of IG stories to hold a discussion about a topic that is relevant to your brand/product. All stories will be posted on the same day.

IG Story Long Thread

22 million

10-20 of IG stories to hold a discussion about a topic that is relevant to your brand/product. All stories will be posted on the same day. Compiled in highlight for 1 month.

IG Feed Photos

IG Feed Photo (Soft Sell)

9 million

No product or brand logo in the photo. Product or logo can only be mentioned/tagged in the caption.

IG Feed Photo (Hard Sell)

12 million

Product or logo is featured in the photo.

Carousel (2-3 Slides)

13 million

Carousel (4-6 Slides)

15 million

Carousel (7-10 Slides)

17 million

IG Live

20 million

Max. 60 minutes

IG Reels

IG Reel (Soft Sell, No Narration/Voice Over)

15 million

No product or brand logo in the video. Product or brand can only be mentioned/tagged in the caption.

IG Reel (Soft Sell, with Narration or Voice Over)

18 million

No product or brand logo in the video. Product or brand can only be mentioned/tagged in the caption.

IG Reel (Hard Sell)

22-30 million

Product or logo is featured in the video. Price is varied based on the complexity of the brief. Please contact Inez to discuss further.

Additionals

Tag Paid Partnership + Repost by Brand

0

No additional cost as long as the content(s) is only live during the partnership period. It needs to be taken down afterwards.

E-commerce Tag

0

No additional price as long as Inez is not under an ongoing partnership with their competitors.

Additional Highlight per Month

4 million

Additional cost if you want the stories to be put in my highlight.

Ad Boost by Brand

+50%

Additional 50% from the item. Duration of boost: 1 month.

Repost by Brand

+40%

Additional 40% from the item.

Collaboration Post

+25%

Additional 25% from the item. This will allow the post to be appear on the brand's feed.

500k+

followers

66%

women

18-34

years old, majority

Reach

Age & Gender

IG Reel

IG Feed

IG Story

Company, Branded, or Sponsored

Online

15 million

Max. 2 hours including stand by time.

Offline

20 million

Max. 2 hours including stand by time. Price listed is for event(s) held in Jakarta or BSD. Additional cost will be applied for other areas.

Community, University, School, or Non-Profit Events

Online

10 million

Max. 2 hours including stand by time.

Offline

15 million

Max. 2 hours including stand by time. Price listed is for event(s) held in Jakarta or BSD. Additional cost will be applied for other areas.

Rates listed are excluding tax (according to PPh21).
All invoices will be grossed up.
Inez will receive the tax slip from every client/agency.
Please contact Inez directly if your need(s) is not specified in this rate card.

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